Intel came up with a novel way to show how important the Internet and computing have become in the lives of Americans. In conjunction with Harris Interactive, the company conducted a survey of adults in the United States under the prosaic-enough banner “Internet Reliance in Today’s Economy.” But the first “key finding” from the study is a little more attention-grabbing. According to the study, 46 percent of women and 30 percent of men would opt to forgo sex for two weeks instead of giving up access to their precious Internet for the same period. More broadly, those surveyed said access to the Internet ranked highest among the discretionary spending items they could not live without. Cable television, dining out, shopping for clothes and gym memberships followed in declining importance.
Along similar lines, 61 percent of the women surveyed said they would rather go without TV for two weeks than lose access to the Internet for one week. Using the data as a means of pitching products fueled by Intel chips, the company said: “The survey revealed that 65 percent of adults feel they cannot live without Internet access, and even more — 71 percent — responded that it is important or very important to have Internet-enabled devices, such as laptops, netbooks and mobile Internet devices that can provide them with real-time updates on important issues including the state of the economy.” Harris Interactive polled 2,119 adults on Intel’s behalf.
source: NY Times
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